Have you ever thought about how can you follow the process of your conversion? In fact, we can distinguish different ways to analyze the process or the conversion steps your prospects or customers.
Today, I am going to introduce you to the two biggest schools of conversion process thinking; the funnel model and the flywheel model.
Starting with the funnel model of conversion, which describes the consumer's journey through the internet, where we schematize the conversion of your lead in a vertical path to maintain a large flow of traffic and keep gaining a targeted one. It is necessary to apply constant energy like a funnel; that will not only invite traffic but also can convince your customers to take their first CALL TO ACTION, yet this remains time-bounded.
At the same time, you should also know your buyers' decision cycle, that will definitely help you learn how to deal with your customer at a given stage.
The way the funnel works is that you should keep feeding your audience with the latest updates to engage them. For instance, you keep pouring water into the funnel so it keeps flowing, but just once you stop pouring the water into the funnel, the flow begins to decrease, and it will quickly stop with the last drop.
An example on this is, an influencer who adopted this model, therefore, he was forced to maximize the publications on his channel, to keep his audience updated and to share stories constantly to increase the number of views and attract new subscribers. Nevertheless, at some point, it happens that the number of views and subscribers cannot go up just because he posts more content. Let's say, one day he got badly sick and that prevented him from keeping the same rate of publication, at that same time he will start to observe the apparent decreased numbers of views and even can lose subscribers.
As a result, it is right that the funnel model was proven for many years to demonstrate how to grow the business quickly, yet you need always to consider a plan B and be good at problem-solving.